makesense Asia

How Employee Volunteering Helps Everyone Win

In today’s dynamic employment landscape, salary alone doesn’t cut it. A recent survey across Southeast Asia has revealed a significant trend: younger workers, particularly those under 30, prioritize working for companies that actively contribute to society. One strategy that’s gaining traction? Employee volunteering programs.

Woman talks to volunteers at an event

While volunteering may seem like a one-time thing for many, making it a regular thing in your company is a game-changer for everyone involved— employees, businesses, and the community. 

For employees, volunteering is an opportunity to refine existing skills and cultivate new ones. From sharpening communication to honing leadership abilities, every volunteering experience is a chance to level up professionally. Plus, taking the time to support others is a proven stress-buster that boosts happiness and well-being.

But it’s not just about individual growth. Volunteering fosters a sense of camaraderie among colleagues that extends far beyond the workplace. It’s about uniting behind a shared cause, whether it’s serving soup or planting trees, and strengthening bonds that enhance teamwork and collaboration.

Now, what’s in it for your business? A lot, actually! With the main benefit having more engaged employees. Studies show that engaged employees are more productive, stick around longer, and become ambassadors for your brand.  A volunteer program isn’t just a perk; it’s a magnet for top talent—the kind that values purpose alongside a paycheck.

And let’s not forget the cherry on top: an enhanced brand perception. Supporting causes that matter not only feels good but also makes your company look good. It’s a win-win for your organization and the communities you volunteer for! Speaking of communities, they’re the ones who benefit big time. Volunteers can help fill gaps and tackle local issues. 

A volunteer program isn’t just a win-win—it’s a win-win-win. Employees find purpose, businesses build their reputation, and communities thrive.